Cohort Keeper Free teardown

Retention installs for paid Skool communities

Most cancellations happen in month one. We help members stay.

Cohort Keeper sets up onboarding emails, first-month nudges and renewal check-ins for your paid Skool community. It takes 7 days, costs one fixed price, and needs no sales call.

CohortM1M2M3M4M5M6
Illustrative cohort retention curve. Each row is a month of new members; each cell is the share still paying.

What cancellations cost you

Paid communities lose about 4 to 9% of members a month, according to public benchmarks for paid communities. Put in your numbers.

Revenue walking out each month
$3,822
Over 12 months
$45,864
Kept if churn dropped by a third
$15,288 a year

Simple estimate: members x price x churn rate. It ignores compounding, so the real loss is higher. The last box is an example, not a promise.

What we install

Four pieces, built on Skool's official Zapier integration and your own email tool. We never log in as you.

  1. 01

    Onboarding that fits each member

    Your membership questions sort new members into a path. A beginner gets a beginner welcome email and the right first lesson. Someone further along skips ahead. Every path ends with one clear first goal.

  2. 02

    A plan for the first 30 days

    Short emails on day 1, 7, 14 and 21. Each one points to a single lesson and the next step toward the result your community promises.

  3. 03

    Check-ins before renewal

    A few days before a member's first and second renewal, they get a note about what's coming next, like your next live call.

  4. 04

    A member FAQ assistant

    Answers the questions you get every week, using your course content. It lives on its own page that you link from your classroom. It's labeled as an assistant, and your Day 30 report shows what it handled. Try the demo.

What your members get

Plain emails from your email tool, in your name and your voice. These are examples. Yours are written from your intake, and nothing goes out until you approve it.

Right after joining, beginner path

From
Jordan at Product Lab
Subject
Start here, Sam

Welcome in. You said you're just getting started, so skip the advanced modules for now.

Your first step is Lesson 1: Pick your product idea. It takes about 20 minutes.

Reply and tell me what you picked.

Jordan

Day 7

From
Jordan at Product Lab
Subject
One week in

By now you should have your idea picked. This week, build a simple product page with Lesson 4.

Stuck? Post in the Wins thread and tag me.

Jordan

3 days before the first renewal

From
Jordan at Product Lab
Subject
Thursday's call

Quick heads-up: on Thursday at 10am PT we're doing live page reviews.

Bring your product page and get feedback from the group. See you there.

Jordan

Seven days, start to live

  1. Day 0

    Checkout. You get the intake form right away.

  2. Day 1

    Intake: your promise, membership questions, top member questions, course links. The 7 days start when it's in.

  3. Days 2 to 6

    We build every path and test it with test contacts before anything reaches your members.

  4. Day 7

    You approve the copy, we switch it on, and you get a handoff note.

  5. Day 30

    30 days after launch: retention report with who joined, early renewals and what to change next.

What you get back

You'll always know what's running and whether it's working. Everything comes to you by email from [email protected].

Day 7

Handoff note

  • Every email and path that's now running
  • Where to edit the copy yourself
  • How to pause any part of it

Day 30

Retention report

  • New members, and how many went down each path
  • Open and click rates for every email
  • Questions the FAQ assistant answered
  • Early renewals, from your Skool analytics, compared with your starting point
  • Three changes we'd make next

Monthly, with Retention Ops

Churn report and tune-up

  • Churn and renewals, month over month
  • Copy and timing updates based on the numbers
  • New paths when you launch a new offer

How we measure it

Before launch, we record your starting point from Skool's analytics: monthly churn and retention by join month. You send a screenshot at the start and again 30 days after launch, and we compare the two.

Skool doesn't share member activity or cancellations with outside tools. We track joins, which path each member took, and email opens and clicks. Renewals and churn come from the Skool analytics you send.

Retention Install

$2,500 one time

  • Onboarding paths for every new paid member
  • First-30-days activation sequence
  • Month 1 and month 2 pre-renewal check-ins
  • Member FAQ assistant built on your course content
  • Day 7 handoff note and Day 30 retention report
Buy the install

Requires Skool Pro ($99/mo), a paid Zapier plan and an email tool like Kit or Mailchimp. We can help you set up the last two.

Retention Ops

$750 a month, optional

A monthly churn report, copy and timing updates to every email, and new paths when you launch a new offer.

Start Retention Ops

For install clients. Cancel anytime from your billing page.

What's in a free teardown

A one-page review of your community, written from what's public: your About page, pricing, promise and member reviews. No login and no call.

  1. What's working

    The parts of your offer and onboarding that already keep people around.

  2. Where members likely drop

    The points where people tend to stall or cancel, and roughly when.

  3. What we'd set up first

    The one or two changes likely to keep the most members.

  4. How it arrives

    By email from [email protected] within 2 business days, written in the email itself. Reply with any questions.

From a real teardown, anonymized

"Your 30-day refund guarantee and your 30-day goal end on the same day. Members who stall in the first month are likely to cancel or ask for a refund between days 30 and 60. Short nudges on day 1, 7, 14 and 21 can get them to a first product before the guarantee runs out."

Maker community, about 2,300 members

Get your free teardown

Send your community link and the email you want it sent to. It arrives within 2 business days. What's in it

Questions

Do I need Skool Pro?

Yes. Skool only offers its Zapier integration on the Pro plan, and that's how new members get sorted into paths and sent their emails.

Do I need an email tool?

Yes. Skool's own emails can't be timed to each member's join date, so the welcome, 30-day and renewal emails run from a tool like Kit or Mailchimp. If you don't have one yet, we help you set it up during the install.

Do you use unofficial Skool APIs or log in as me?

No. Everything runs through Skool's official Zapier integration and your own email tool. We never ask for your Skool password.

What do you need from me?

About 30 minutes for the intake form, your Skool Zapier key (from your group's plugin settings), access to your email tool, and your sign-off on the copy before launch.

How will I know it's working?

30 days after launch you get a report that compares your Skool numbers with where you started. See what you get back.

Will members know it's automated?

The emails are written in your voice and sent in your name. The FAQ assistant is clearly labeled as an assistant.